Google Hungry for Twitter?

If the sources at Techcrunch are to be believed then Google is definitely in race to buy out Twitter.

The negotiations are said to be in advanced stage and the price being quoted is in upwards of $250milion.

Even though this price is less than the earlier offer of $500miilion in shares by Facebook the cash component could see google winning the game.

Why this deal looks imminent?

• The founders of Twitter-Van Williams and Biz Stone, earlier sold their blogger platform to google so their past association could come into play.

• Despite rapid growth in its subscribers twitter fails to find perfect monetization strategy for their microblog platform. Google ads could solve that!

• The future might even be bleak with rapid increase in spamming on twitter. One should not forget that rapid increase in spamming could even mar the service and its current features are inadequate to stop it.

• The only asset which twitter has unlike other social networks collection of videos and pics is the status updates by its users which could be valuable to a company like google but not to them.

The acquisition if it succeeds would even provide a boost to the service as it would be coming under Google’s umbrella and could attend mainstream use by integration with other google services.

This could even give a boost to Google’s social networking play and integration of previously discontinued jaiku which it made open source and twitter could help google to revive its fortune in microblog scenario.

Although many players may enter the fray taking it as the next big opportunity to attend the size of facebook google’s part will be important as they already have a plan and resources in place.

There are plenty of good reasons for Google to acquire Twitter. The top reason is Google's ability to place AdSense ads in your Twitter stream but there is an even bigger reason why Google should, nay must, acquire Twitter.

Twitter is becoming an important communications channel intrinsic to the web. Aside from the being able to pick up the company for a fraction of the $15 billion Google has in cash, Twitter is a key component of the search engines ambitious goal: to organize the worlds information.

Dont believe Googles slight-of-hand talk about the timing not being right. The timing is perfect! While other companies pull back on spending causing Twitters valuation to drop due to lack of interest Google can fly in under the radar and pick up perhaps the most important internet start-up since Facebook.